Determining Your Property’s Value: Key Steps for a Successful Sale

August 20, 2024

When planning to sell your property, the crucial first step is understanding the property’s value. Knowing an estimated value allows you to set an appropriate selling price, positioning your property effectively in the market. There are several factors and processes involved in determining your property’s value, ranging from working with the right broker to understanding the differences between a broker’s opinion of value and a formal appraisal.

iStock

Find a Broker for You: Choosing an experienced and active broker can be an important part of this process. A broker who regularly transacts in the marketplace will have valuable insights into recent trends and property prices, helping them provide a reliable broker’s opinion of value. Beyond simply estimating value, the broker can identify opportunities that might appeal to potential buyers, such as air rights, financing options, or future tenants. Highlighting these aspects can enhance your property’s perceived value, potentially increasing the selling price.

Understanding Broker’s Opinion in Contrast to an Appraisal: A broker’s opinion of value is an estimate based on their market knowledge and experience. In contrast, an appraisal is a formal assessment conducted by a licensed appraiser, often required for financing or legal purposes. While a broker’s opinion is typically sufficient to begin the sales process, it’s important to note that appraisals must follow specific guidelines. Brokers may have access to real-time data that informs their valuations, which can be more current than appraisals that rely on historical sales data.

Realistic Expectations: For a broker’s opinion of value to be meaningful, it must be based on accurate and realistic projections. A broker who relies on relevant data and aims for a practical valuation can help you set a competitive asking price. For instance, at Avison Young, we tracked the last 100 properties we sold and found that our broker’s valuations were within 5% accuracy of the actual sales prices. This level of precision underscores the importance of basing projections on solid data.

Highest and Best Use: The value of your property is influenced not only by its current state but also by its potential uses. Brokers will assess comparable sales and explore ways to reposition the property, such as converting it for a different use or targeting specific types of buyers. For example, an end-user looking to operate a business from the property may be willing to pay more. Brokers also consider the capitalization (cap) rate, a key metric that reflects the property’s net operating income divided by its current market value. A broker who understands local cap rates can make well-informed assumptions that enhance the valuation.

Detailed Analysis: When evaluating the numbers related to your property, detailed analysis is essential. A competent broker will back up their projections with comprehensive data, including a snapshot of current market conditions and comparisons with recently sold properties. This might involve reviewing details like tenancy and price per square foot. A thorough and substantiated analysis helps avoid the pitfalls of overpricing or underpricing your property.

Determining your property’s value is a vital step in the sales process. By working with an experienced broker who actively transacts in the market and provides a well-supported broker’s opinion of value, you can make informed decisions. Consider the potential uses of your property, rely on realistic projections, and ensure that the analysis is backed by solid data. Once you have a clear estimate of your property’s value, you’re well-equipped to move forward with the sales process and achieve the best possible outcome.

Check out these other articles for more information:

“How to Value Real Estate Investment Property”

Property Value Calculation for Your Real Estate Investment

How to Calculate Property Value: A Guide for Investors